Leading global market research blog GreenBook has posted an interview with our CEO Andrew Needham.
Lenny Murphy writes:
“It’s been awhile since we did one of the CEO series interviews so I’m excited to get us back on track with today’s installment: a conversation with Andrew Needham, CEO of Face.
This is a meaty interview filled with big ideas (Andrew is a Big Idea kind of guy) and I think it will help stimulate a lot of thinking on the future of research, especially more qualitative approaches. Enjoy it!
Face is one of the new breed of agencies that has emerged in the UK that is much more focused on the “why” rather than the “how” of traditional market research. Andrew and his team have continuously put forth a stream of thought leading content and challenging new ideas on the role and impact of research on marketing organizations, and based on their rapid growth these ideas are resonating with clients.
As we follow the evolution of our space, it’s apparent to me that firms like Face will play a major role in pioneering the new paradigm, and leaders like Andrew are on the forefront of redefining who we are as an industry and the tools we bring to bear to help meet client needs.
Read the full interview over on GreenBook: The CEO Series: Interview with Andrew Needham of Face
